A Different Tune

------------------------------------------------- A Different Tune; How EMI and other harmony-industry giants ar battle keystone against digital rivals, pirates and looseloaders Newsweek, October 17, 2005 listen - ------------------------------------------------- Top of Form john of Form A Different Tune; How EMI and other melody-industry giants are fighting back against digital rivals, pirates and freeloaders Byline: Karen Lowry Miller The battle for digital control is silent raging in the movie patronage, precisely its virtually everywhere in melody. The giants are winning. Court rulings distort over forced free harmony upstarts like Grokster and Napster show up of business, and earlier this month take Kazaa, the producer of file-sharing technology, to introduce filters to pr regular(a)t piracy. The idea that free medicinal drug would gut the big interpret companies seems a distant memory, even though it was still the gluty wisdom just a year ago. Were finally see a raft of forward-looking initiatives from really big players, says Eric Nicoli, lead human of one of the big quartet music companies, the EMI Group. This stuff is happening all mean solar day, every day now. Just consider the last month: Apple and Motorola display a phone that can play music from iTunes, and promise partnerships with big U.S.

and British phone companies to develop the mobile music market. In London, two giant retailers, HMV and Virgin, announced digital music ventures, a sign that the online sector is reaching mass-market size. The big labels nourish arrested a four -year, 25 percent plunge in complete(a) sa! les and can now concentrate on exploring refreshing business models to navigate the digital landscape. Nicoli has the buoyant air of a man who has just survived a close scrape with death. In a fresh series of interviews, he and other brighten execs at EMI offered a detailed glimpse at the recent tumult, and where EMI--and their industry--is promising to go from here. The third largest of the major labels after frequent and Sony BMG, EMI offers...If you loss to get a full essay, order it on our website: BestEssayCheap.com

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