Marketing communication strategy for a shoe company

PRODUCT Diggaroo seat ar Australian sports premium shoes do from kangaroo trounce. Diggaroo is Colorful and funky athletic shoe. Surprisingly diverse and applicative for sports and casual wear. Because Diggaroo shoes argon made from kangaroo welt they argon soft, light, durable and flexible by nature. Properties of the kangaroo slash: kangaroo slash is by far the best leather world wide. Its anomalous cereal structure and features of softness, lightness, extraordinary strength, flexibility and durability is sourced from animals that action in the wild. There be two different species of kangaroo which atomic number 18 selected in a year basis down the stairs(a) strictly controlled and monitored federal official government program. Kangaroo leather production Kangaroo is a unique bury/ unclothe produced in Australia. Kangaroo hides are exported raw or that pretty in Australia into leather and leather products. Recent years take for seen an increase in the num ber of hides remaining in Australia for get along processing and a larger amount of kangaroo leather and leather products being exported. Kangaroo leather products are renowned for their strength and are in high demand in the footwear persistence. The kangaroo assiduity offers huge environmental and economic benefits to the arid rangelands. Yet it comes under constant attack from radical animal liberationists. These attacks, if unchecked, have the potency to harm industry growth.

Diggaroo needs to continually focus on ensuring the general public is informed about management practices to care for them for being extinct. TARGET MARKET Diggaroo is tar ! stiring two population segments young adults aged 18 to 25 and adults aged 25 to 45. * Young adults between 18 to 25: these are college or university students witch power of eruditeness comes from there parents money or their full or region time job. They are targeted because they are in the search of a higher standard of living. thus they like buying... If you want to get a full essay, state it on our website: BestEssayCheap.com

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